Hi, I'm Alex

I’m a strategy and innovation consultant by day, tinkerer by night.

Studied behavioural economics at London School of Economics, with work experience at IBM, Hunch, Google and now at Novartis.

In my spare time, I’m optimising my Fantasy Premier League team, buying domain names, and going deep down the rabbit hole into to the unknown.

Recently, decided to take my domains and start developing them into standalone projects.

I’ve started, grew and sold DataAnalyst.com (and to a degree BusinessAnalyst.com) into the n.1 job boards and educational portals in the United States for the respective career paths - both sites were acquired in early 2025.

Currently, I’m focused on utilising the learnings and I’m building out ContentCreators.com.

Arsenal & Penguins fan

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  • /likes: just links to some cool things I found on the internet
  • /work: selection of my work experience and personal projects
  • /notes: short-form notes, thoughts and observations about something I came across
  • /articles: long-form writing